Liquid DNA… a legacy of hard work, dedication and precision compacted into one brand name (similar to how our genes compact into single chromosomes).
4am, January 2021:
Liquid DNA was no more than a thought; that ‘Embroidery Sweater’ you see on our website was nothing but a sketch in a notepad. However, after spending months in lockdown, I realised exactly what was missing from the UK fashion scene. This thought then developed into a stream of ideas which later came to represent the fluidity of our identities.
The aim of this brand is to allow the identity of anyone who wears our garments to flow through the clothes we provide (whilst looking stylish at the same time). Liquid DNA should be thought of as a common identity which empowers customers as part of one community. No matter where they may be situated, the name ‘Liquid DNA’ is what will connect street-wear-lovers globally. We have brought to you premium quality for affordable prices, so join us on our journey and feel as unique as your DNA- it’s in the genes!